{"id":436,"date":"2022-06-07T12:09:36","date_gmt":"2022-06-07T07:39:36","guid":{"rendered":"https:\/\/emadpourahmadi.ir\/?p=436"},"modified":"2022-06-07T12:09:36","modified_gmt":"2022-06-07T07:39:36","slug":"push-notification-value-increases-with-intensity","status":"publish","type":"post","link":"https:\/\/emadpourahmadi.ir\/?p=436","title":{"rendered":"Push notification value increases with intensity"},"content":{"rendered":"\n

Marfeel has released the results of an extensive study that measured the value of\u00a0push notifications\u00a0to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.<\/p>\n\n\n\n

The research defined a new metric,\u00a0Subscriber Lifetime Value<\/em>, or SLTV, to evaluate push notification strategies for customers using Marfeel\u2019s automatic push notification feature, which now generates an average increase in traffic of 6.5 percent for publishers, with some increases as high as 20 percent.<\/p>\n\n\n\n

A white paper detailing the study findings was introduced at the Mobile World Congress (MWC 2019), underway now through Feb. 28 in Barcelona, where Marfeel is exhibiting in Hall 8.1, Stand 8.1 l21. The research showed that although publishers and bloggers rely on push notifications for building\u00a0traffic and engagement, readers will inevitably slip away over time, and therefore single-message metrics don\u2019t tell the entire story behind the performance of a push notification strategy. <\/p>\n\n\n\n

Because most publishers now see mobile users accounting for the majority of their website traffic, automated messages have become a popular channel for reaching users of a native app or\u00a0progressive web app (PWA)\u00a0while the app is closed. Push notifications offer publishers a direct line to their audiences and a way to drive visits back to the application even when it isn\u2019t open.<\/p>\n\n\n\n

Marfeel examined the push notification strategies of publishers who use its automated push notification feature, MarfeelPush. The researchers studied more than 5 million push notifications from November 2018 through January 2019, using the newly-created Subscriber Lifetime Value metric.<\/p>\n\n\n\n

SLTV as a metric first establishes the rate of push notification degradation as an average. This is then combined with the active rate and factored against the click-through rate of messages and the number of clicks, per user, per day. In turn, it gives publishers a framework to compare specific strategies\u2014for example, article recommendations based on previously read articles, the number of notifications sent per user, delivery times, and the creative images and messages used in notifications. The research took into account user intensity and engagement, lifecycles, and behavior.<\/p>\n\n\n\n

The experiments were designed to isolate the factors that maximize SLTV and determine the overall value created from these varying strategies. As described in the white paper, the results revealed conclusively that SLTV is the essential metric for comparing the impact of multiple push notification strategies.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Among the key findings include, (remember SLTV =\u00a0Subscriber Lifetime Value)<\/em><\/p>\n\n\n\n

  1. For more engaged users, when push notification intensity was increased the Marfeel framework produced an SLTV increase of up to 40 percent, compared to sending users one notification per day
     <\/li>
  2. The most engaged readers were more open to reading less popular articles, while the least engaged readers were most likely to click notifications that contained only the most popular articles
     <\/li>
  3. Isolating the most effective single time of day for selected publishers resulted in the second highest increase in SLTV  <\/li>
  4. Personalizing articles using Marfeel\u2019s proprietary recommendation engine increased SLTV by approximately 20 percent
     <\/li>
  5. Push notifications with images increased SLTV by approximately 10 percent<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Marfeel has released the results of an extensive study that measured the value of\u00a0push notifications\u00a0to publishers and identified optimized strategies…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=436"}],"version-history":[{"count":1,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=\/wp\/v2\/posts\/436\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emadpourahmadi.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}